What if the key to closing deals wasn’t in your inbox—but in WhatsApp?

In this episode of The Katalog, Alex dives into the world of lead generation with Aurélio Araújo and André Perotto from Leadfy, a Brazilian startup transforming how businesses find and connect with buyers.

Leadfy’s AI-powered tools are shaking up the automotive industry, making it easier for sellers to, well, sell. Instead of generic ads aimed at broad demographics, Leadfy uses advanced data analytics to craft hyper-personalized campaigns—ads that speak directly to individual buyers.

The result? More conversions, fewer wasted leads, and a lot less frustration for sales teams. Leadfy streamlines the process, letting teams focus on high-value prospects while filtering out the noise.

Aurélio breaks down how Leadfy works, from its smooth interface to its powerful attribution tools. And in markets where WhatsApp is king, Leadfy integrates seamlessly, making it easier than ever to negotiate and close deals directly on the app.

Whether you’re in automotive sales or just looking to optimize your lead-gen strategy, this episode explores how Leadfy is turning data into deals.

Leadfly’s Katalog

Take the lead and see Aurélio’s LinkedIn profile.